Privacy Policy

Privacy Statement

We at Children’s Hospital Colorado Foundation (the “Foundation,” “we,” or “us”) are committed to respecting and protecting your personal privacy. This privacy policy (“Policy”) explains how we collect, use, and disclose particular information from you, especially information that could be used to personally identify you. This Policy applies to this website (supportchildrenscolorado.org), related services, including the Mighty Millions Raffle website (mightymillionsraffle.com), our Thank View page (childrenscoloradofoundation.thankview.com), and any other sites that link to this Policy (collectively, the “Site”). It is important that you carefully read this Policy and any policies referenced below so that you understand how your Personal Information may be collected or used when you visit our Site or interact with us in other ways. This Policy is available to consumers with disabilities.

Personal Information We Collect

We may collect a range of Personal Information. “Personal Information” means information that uniquely identifies, relates to, describes, or is reasonably capable of being associated with or linked to you.

The types of Personal Information we collect may include:

  • Contact Information. If you submit an inquiry, donate, register for an event or donor account, or provide information on our Site, we may collect your contact information. This may include your name, address, email address, demographic information, and phone number.
  • Demographic Information. If you donate, attend an event, or make a purchase, we may collect demographic information such as the last four digits of your Social Security Number and age.
  • Commercial Information. This includes information about donations, subscriptions and activities you have shown interest in, and payment processing information.
  • Location Data. While navigating our Site, your mobile device or browser may share your location data, both through WiFi and GPS. We collect this information based on the settings of your phone and browser.
  • Usage Information. When you use our Site, our servers may automatically record information, including your Internet Protocol (IP) address, browser type, referring URLs (e.g., the site you visited prior to our Site), domain names associated with your internet service provider, information on your interaction with the Site, and other such information.
  • Employment Information. If you apply for employment with us, we will collect Personal Information related to your potential employment, including your education and employment history, address and contact information, demographic information, and other information included in your resume or application.
  • Communication Information. We may collect the contents of your communications with us, whether via e-mail, chat functionality, social media, telephone or otherwise, and inferences we may make from other Personal Information we collect. Where permitted by applicable law, we may collect and maintain records of calls and chats with our employees via message, chat, post, or similar functionality.
  • Financial Information. If you donate, we may collect financial information such as credit card details via a third-party payment processor to facilitate online payments.
  • Health Information. If you choose to share a personal patient story, we may collect your protected health information with appropriate consent.  

How We Collect Your Personal Information

  • We May Collect Your Personal Information Directly from You. For example, if you donate to the Foundation, create an account or log in through our Site, sign up as a sponsor or support us in other ways, volunteer or otherwise provide your information to us, register to attend or host an event, subscribe to a communication, submit a volunteer application, share content from our Site through a third-party site that may identify you personally (such as Meta/Facebook and Instagram, or Twitter/X), contact us, buy a ticket for the Mighty Millions Raffle; or voluntarily provide Personal Information to us in any other way.
  • We May Also Collect Personal Information from Third Parties. For example, we may work with business partners, subcontractors, advertising networks, analytics providers, and search information providers, who may provide us with Personal Information about you.
  • Through Online Tracking Technologies. We and our service providers may use cookies and similar technologies such as pixels, web beacons, and local storage to collect usage and browser information about how you use the Site. We process the information collected through such technologies, which may include or be combined with Personal Information, to help operate certain features of the Site, to enhance your experience through personalization, and to help us better understand features of the Site that you and other users are most interested in.
  • Managing Cookie Preferences. You may manage your cookie and tracking preferences at any time through our cookie consent and preference management tool, which is provided by Ketch and made available on the Site. This tool allows you to accept, reject, or customize certain categories of cookies and similar technologies in accordance with applicable law. Your preferences will be applied to this Site and may be updated at any time.
  • Most browsers provide you with the ability to block, delete, or disable cookies, and your mobile device may allow you to disable transmission of unique identifiers and location data. If you choose to reject cookies or block device identifiers, some features of the Site may not be available, or some functionality may be limited or unavailable. Please review the help pages of your browser or mobile device for assistance with changing your settings.
  • We do not respond to Do Not Track (“DNT”) signals sent to us by your browser at this time. To learn more about how DNT works, please visit http://allaboutdnt.com/
  • Your Browser or Device. We collect certain data through your browser or automatically through your device, such as your Media Access Control (MAC) address, screen resolution, operating system name and version, device manufacturer and model, language, internet browser type and version. We use this data to help the Site function properly.
  • Cookies. We collect certain data from cookies, which are pieces of data stored directly on the computer or mobile device that you are using. Cookies allow us to collect data such as browser type, Site pages visited, referring URL, language preferences, and other aggregated traffic data. We use the data for security purposes, to facilitate Site navigation, to display data more effectively, to collect statistical data, to personalize your experience while using the Site and to recognize your computer to assist your use of the Site. We also gather statistical data about use of the Site to continually improve design and functionality, understand how features are used and assist us with resolving questions.
  • Pixel Tags and Similar Technologies. We collect data from pixel tags (also known as web beacons and clear graphic interchange format [GIFs]), which are used to, among other things, measure the success of our marketing campaigns and compile statistics about usage of the Site. These technologies may also be used to help deliver and measure relevant fundraising, awareness, and engagement communications, including showing follow-up messages to individuals who have previously interacted with the Site or communications.
  • Analytics.
  • We collect data through Google Analytics, and other analytics services, which use cookies and technologies to collect and analyze data about use of the Services. These services collect data regarding the use of other websites, apps and online resources. You can learn about Google’s practices by visiting https://policies.google.com/technologies/partner-sites and opt-out by downloading the Google Analytics opt-out browser add-on, available at https://tools.google.com/dlpage/gaoptout. Please note, we use Google Analytics 4. Google Analytics 4 does not log or store individual IP addresses. It does provide coarse geo-location data by deriving the following metadata from IP addresses: City (and the derived latitude, and longitude of the city), Continent, Country, Region, Subcontinent (and ID-based counterparts).  
  • Microsoft Clarity: We use Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our Site through behavioral metrics, heatmaps, and session replay to improve and market our Site. Site usage data is captured using first and third-party cookies and other tracking technologies Additionally, we use this information for Site optimization, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.  
  • Your IP Address. We collect your IP address, a number that is automatically assigned to the computer that you are using by your Internet Service Provider (ISP). An IP address is identified and logged automatically in our server log files when a user accesses the Site, along with the time of the visit and the pages that were visited. We use IP addresses to analyze usage levels, diagnose server problems and administer the Site. We also may derive your approximate location from your IP address.
  • Aggregated Data. We may aggregate data that we have collected, and this aggregated data will not personally identify you or any other user.  

How We Use Personal Information

To the extent permitted by applicable law, we may use Personal Information to:

  • Operate the Site and provide support to our business functions;
  • Respond to inquiries;
  • Protect against criminal activity, claims and other liabilities;
  • Send you information about us via email, postal mail, telephone calls, text messages (SMS), or other electronic means, as permitted by law.
  • Respond to reviews, comments, or other feedback provided to us;
  • Support and personalize the Site and our advertising efforts;
  • Protect the security and integrity of the Site;
  • Provide customer support;
  • The extent required for benchmarking, data analysis, audits, enhancing the Site, studies or surveys, identifying usage trends, as well as for other analytics purposes;
  • Meet our contractual requirements;
  • Comply with applicable legal or regulatory requirements and our policies;
  • Market, advertise, and provide the Site;
  • Communicate with you to send you marketing communications, as well as periodic customer satisfaction, market research and quality assurance surveys;  
  • In connection with third-party partners, enhance or analyze donor and prospect data, including screening and modeling services, to better understand philanthropic interests and improve outreach; and
  • The extent necessary for any other lawful purpose for which the Personal Information is collected.  

Sharing of Personal Information

  • For Legal or Safety Reasons. When we have a good faith belief that access, use, preservation, or disclosure of Personal Information is reasonably necessary to (a) satisfy or comply with any requirement of law, regulation, legal process, or enforceable governmental request, (b) enforce or investigate a potential violation of the Terms of Use, (c) detect, prevent, or otherwise respond to fraud, security, or technical concerns, (d) support auditing and compliance functions, or (e) protect the rights, property, or safety of us, our users, or the public against harm.
  • In the Case of a Merger or Sale. If and when we are involved in a merger, acquisition, or any form of transfer or sale of some or all of our business, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, Personal Information may be transferred along with the business. Where legally required, we will give you prior notice and if you have a legal right to do so, an opportunity to object to this transfer.
  • To Service Providers. When we hire a service provider to help operate the Site or our business, we may give access to Personal Information as necessary to perform services on our behalf. This may include service providers that operate our Site, that assist with development efforts, process raffle ticket sales and donations, send our communications, or run our promotions. We do not share any personally identifiable information we may collect in surveys, although we may share aggregated survey results with our analytics service providers. The aggregated data cannot be used to identify individuals, and participation in surveys is voluntary.
  • To Business Partners. We may share Personal Information with our business partners with which we the appropriate Agreements. For example, we use a third party to serve ads on our behalf across the Internet.
  • Affiliates – We may share Personal Information within our family of companies for their and our business and marketing purposes, including providing you with information we think may be of interest to you.
  • Ad Tech Companies and Other Providers. We may share limited Personal Information (such as mobile device identifiers, cookies, or similar technologies) with advertising technology companies and other online service providers for purposes such as interest-based advertising, analytics, and measurement. When we share your Personal Information in this context, we follow applicable legal requirements, which may require that we provide opt-out rights or other individual rights. 
  • Other. We may disclose Personal Information to third parties when explicitly requested by or consented to by you, or for the purposes for which you disclosed the Personal Information to us as indicated at the time and point of the disclosure (or as was obvious at the time and point of disclosure).
  • With Cooperative Databases. To facilitate our fundraising activities, we participate in certain “cooperative databases” as do many other reputable charitable organizations. This means that we occasionally contribute certain donor names and postal addresses to a shared database that may be accessed by other participating organizations who also contribute certain information to the database. The cooperative databases do not allow participating organizations to identify donors to the Foundation or access donation amounts but may identify a donor as being interested in a particular type of charitable organization (e.g., child health). Organizations accessing data through the cooperative databases will not have continued access to your name and address unless you choose to respond to their mailings. They may also be required to comply with certain laws or guidelines concerning your information, such as the Direct Marketing Association’s guidelines for ethical business practice. We do not sell your information or share your email address with cooperative databases. If you do not wish to have your information shared with a cooperative database, please contact us at the email address or phone number listed below. We strive to promptly honor all requests concerning your preferences on how we share or use your Personal Information.

Additional Information Regarding Applicable U.S. State Law  

Additional Disclosures

Certain state laws regulate the “sale” of Personal Information, which may broadly include not only traditional selling of data, but also many sharing arrangements where the recipient can use the Personal Information that they receive for the recipient’s own commercial purposes. In addition, certain state laws may regulate the use and disclosure of Personal Information for “targeted advertising” as defined by applicable law.

We make browser type, pages visited, referring URL, language preferences, aggregated traffic data, basic geo-location data available to analytics and advertising platforms in order to improve and measure campaigns and Site interactions and receive targeted advertising-related services, such as when we make browsing information available (e.g., through third-party tags on our digital properties) to carry out, measure, and improve our ad campaigns and reach users with relevant ads and content. These disclosures may be considered a “sale” or “targeted advertising” under applicable law.

We do not process your Personal Data for the purposes of profiling in furtherance of decisions that produce legal or similarly significant effects concerning you. 

Your Rights

Depending on the U.S. state where you reside, you may have certain rights, subject to legal limitations regarding your Personal Information:

  • Right to know. You may have the right to confirm that we process your Personal Information and to request information we have collected about you in a portable format.
  • Right to delete. You may have the right to request that we delete your Personal Information.
  • Right to correct. You may have the right to request that we correct inaccurate Personal Information that we maintain about you.
  • Right to opt-out. You have the right to opt out of the sale of your Personal Information, targeted advertising, and profiling in furtherance of decisions that produce legal or similarly significant effects on you.

We will not discriminate against you, in any manner prohibited by applicable law, for exercising these rights. You may exercise these rights by contacting us at the information listed below. You may also update, modify or delete your information by logging into My Account or by contacting [email protected].

In order to process your requests, we may need to obtain information to locate you in our records or authenticate and verify your identity, depending on the nature of the request. In most cases, we will collect some or all of the following data elements: first and last name, email address, telephone number, and postal address. In some cases, we may request different or additional information, including a signed declaration that you are who you say you are, and will inform you if we need such information.

Authorized agents may exercise rights on behalf of consumers. We may require the agent to demonstrate authority to act on behalf of you by providing signed permission from you. We may also require you to verify your own identity directly with us or to directly confirm with us that you provided the authorized agent permission to submit the request.

If you would like to appeal any action taken in response to your requests, please contact us at the information below.

Additional Choices and Controls  

  • We periodically publish the names of donors on our Site and in other communications. If you do not wish to have your name published, please contact us at the email address or phone number listed below.
  • We may use your Personal Information to contact you about donations or matters concerning the Foundation. You may also receive periodic communications from us about events, opportunities to give, or other matters by mail, phone, or email. If you prefer not to receive such communications, you may notify us at the contact information provided below to opt out at any time.
  • Marketing preferences may differ between the Foundation and related programs or initiatives, including the Mighty Millions Raffle, and you need to manage preferences separately for those communications. If you would like to opt-out of Mighty Millions Raffle marketing communications or if you do not want your information published in raffle communications, please email [email protected].

You may opt-out of receiving communications from us, except to the extent that such information is necessary to complete any services or transaction you have entered into, by updating your Communication Preferences in My Account, or by emailing us at [email protected].

Please note that, even if you unsubscribe from certain correspondence, we may still need to contact you with important transactional or administrative information, as permitted by law. Additionally, if you object to processing of your Personal Information, or if you choose not to provide certain Personal Information, we may be unable to provide some or all of our services to you.

Your Privacy Rights as to Health Information  

Because we are affiliated with Children’s Hospital Colorado, it is possible that we may at times have access to information that is protected under the Health Insurance Portability and Accountability Act of 1996 (“HIPAA”) as is permitted under HIPAA. For more information on how Children’s Hospital Colorado protects patient privacy, please carefully review its Notice of Privacy Practices. We are committed to keeping our patients’ health information private and confidential. \ WE URGE YOU NOT TO PROVIDE ANY CONFIDENTIAL INFORMATION ABOUT YOU OR A FAMILY MEMBER, YOUR HEALTH, OR A FAMILY MEMBER’S HEALTH TO US VIA ELECTRONIC COMMUNICATION UNLESS WE INDICATE THE MANNER IN WHICH THAT INFORMATION IS BEING PROVIDED IS SECURED. IF YOU PROVIDE SUCH INFORMATION, IT IS AT YOUR OWN RISK.

Children’s Privacy

We are committed to protecting the online privacy of children. The Site is intended for adults and young people age 13 and over. Unless we have consent from the child’s parent or legal guardian, we do not permit registration by, nor do we collect personally identifiable information from any person we know to be under the age of 13.

How Long We Keep Your Personal Information

We will retain your Personal Information for as long as necessary to fulfill the purposes for which it has been collected, as outlined in this Policy, or any longer retention period required by law.    

How We Protect Your Personal Information

With respect to security, when we transfer and receive certain types of sensitive information such as financial or health information, we redirect visitors to a secure server. We have appropriate security measures in place to protect against the loss, misuse, or alteration of information that you provide to us.

We continuously work to improve our Site security.

While we have many security measures to protect electronically transmitted information and routinely review and work to improve the security of our Site, we cannot completely guarantee that a third party won't gain improper access to information provided through the Site.

Links to Third-Party Websites

We are not responsible for the practices employed by any websites or services linked to or from the Site, including the information or content contained within them. We encourage you to investigate and ask questions before disclosing Personal Information to third parties, since any Personal Information disclosed will be subject to the applicable third party’s Privacy Notice.

International Use of the Site

This Site is hosted in the United States. If you are visiting this Site from outside of the United States, please note that by providing your Personal Information it is being transferred to, stored, collected, or processed in the United States, where our data center and servers are located and operated.

Contact Us

If you have any questions about our practices regarding disclosure of Personal Information to third parties, how we collect or use your Personal Information, or anything else about this Policy, you may contact us by email at [email protected] (you may reference this Policy in the subject line) or by phone at 720-777-1700.

If you prefer to no longer receive communications from us, you may notify us by email or phone through the contact information provided above. We are committed to honoring your preferences.  

Updates and Changes to this Privacy Policy

We reserve the right to change this Policy for any reason and may make changes to it with or without notice. Each time this Policy is changed, we will revise the “Effective Date” at the top of this page. If substantial changes are made to our policies on collection or disclosure of your Personal Information, we will notify you by posting such changes on our Site and/or through other appropriate communications. If you are concerned about how your information is collected or used, you should check our Policy periodically to make sure it is acceptable to you.